Writing for people, like you

If you want your business to create engaging conversations with its audiences, contact me – Huw Sayer.

Let’s craft corporate and marketing communications that enliven brands, inspire people, and drive change.

You’ll gain from my experience of helping UK and EU clients across multiple sectors. They’ve included marketing agencies, government organisations, financial services providers, manufacturing SMEs and technology scaleups.

Since 2002, I’ve helped these dynamic enterprises:

• • • Share employee success stories across multinational businesses
    • Raise the profile of technology entrepreneurs and thought-leaders
    • Create content for brochures and websites that champions dynamic enterprises and innovation clusters
    • Promote financial services, collective investments, compliance issues and risk management policies
    • Explain the benefits of bio-tech, agri-tech, renewable energy and advanced manufacturing
    • Support their business strategies with readable corporate narratives in annual reports
    • Communicate their vision to investors, employees, customers and other stakeholders.

Can I support you today?

Are your words delivering your brand promise?

Do your corporate communications support your business and marketing objectives? Are your marketing messages aligned with your brand values? Will your customers find your sales material clear and compelling?

Those questions might be bugging you, particularly if you are a marketing, brand or sales director. You know it’s not just what you write that matters – but how you write. Your choice of words, your tone of voice, your ideas: they all matter.

“Markets are conversations”, and well-crafted copy can help you create those conversations with your audiences. Like good design, effective writing is vital to the user experience. It should build your brand and your business.

Simplicity reveals weak ideas but reinforces strong ones

As a professional, you’re probably good at writing. You are, however, too busy to be your own copywriter. You need someone who can craft engaging, effective and timely business stories for you. Someone who can interrogate a brief, interview senior executives and valued customers, then turn complex ideas into convincing copy.

That’s where I come in. As a strategic thinker and writer, I make it my business to understand your business. My passion is giving people writing that’s worth reading. Crafting digital and print content that will enliven brands, inspire people, and drive change. Enabling you to create engaging conversations with your internal and external audiences.

If you need that, please contact me: Huw Sayer at Business Writers Limited.

“Just got round to reading this. It’s really great. I don’t have any amends, not even minor ones. Thank you!
It is so refreshing to get such a thorough, well structured article.”
– Senior Digital Editor at award winning content marketing agency.

We don’t just research, write and edit relatable brand stories

Tell me what you need and when – I’ll do what I can to help. Here are some things I’ve worked on for other clients:

• Marketing strategy – aligning business goals with audience needs
• Brand voice and message development – what to say and how to say it
• Corporate communications and employee engagement – talking to the right people at the right time
• Customer research interviews and success stories – understanding what others think and say about you
• Business intelligence reports and market analysis – getting across your thought leadership
• Websites (B2B and B2C) and blogs – creating content for different audiences
• Articles, sales brochures and factsheets – making the detail relevant to customers and influencers.

If you want things like that, please get in touch: Huw Sayer at Business Writers Limited.

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